If you think about Facebook ads, you’re probably thinking about the Link Click Ads.
This ad type helps to promote your external website and send people to your landing pages or blog posts. You can use Link Click Ads with several placements; this allows you to deliver the same ad across multiple News Feeds and reach a large audience.
These ads perform really well and have the side benefit of generating Likes for your page. Just remember to check the comments and reply to them for an engagement boost!
Here’s an example of a Link Click Ad for Facebook’s Desktop Newsfeed
Facebook Video Ads are actually another form of the Link Click Ads – just that instead of a still image, your ad’s featuring a video.
Every time you post something on your Facebook Page, Facebook offers you the chance to amplify the post’s reach with a Boosted Post.
As you click on “Boost Post,” you can set up the target audience and bidding methods and promote your Page post to more people across Facebook’s advertising network.
The carousel ad format lets you show up to 10 images and/or videos, headlines and links, or calls to action in a single ad unit.
It is extremely useful for eCommerce advertisers looking to promote multiple products from their store, or for marketers looking to promote different posts and offers to see what works and attracts leads with their audience.
Facebook’s dynamic product ads are like re-marketing display ads on steroids. They target users based on past actions (or inactions) on your website or application with a perfectly timed ad.
All you have to do is upload your product catalogue to Facebook and double-check that your Facebook Pixel is installed correctly on your site’s pages. Facebook handles the automation and re-targeting!
Canvas is an interactive ad that lets users engage with your content on Facebook and is currently only available on mobile due to how we interact with mobile devices.
With Canvas, your target audience members can swipe through a carousel of images, tilt the image in different directions, and/or zoom in or zoom out by moving their fingertips. Canvas also loads 10 times faster than standard mobile web applications!
Specs:
- Recommended image size: 1,200 x 628 pixels
- Ad copy text: 90 characters
- Headline: 45 characters
- Canvas has the following possible components:
- Header with logo
- Full-screen image
- Text block
- Button for offsite links
- Image carousel
- Auto-play video
- Full-screen tilt-to-pan image
- Product set
Facebook Collection Ads let you showcase multiple products that are being sold on your website.
This new format makes it easier for people to discover, browse and purchase products in a visual and immersive way!
Specs:
- Image Size: 1,200 x 628 pixels recommended
- Image Ratio: 1.9:1
- Your image may not include more than 20% text. Check how much text is on your image.
- Headline: 25 characters recommended
Page Like Ads are the go-to ads for increasing your page Likes. They can be displayed on all placements and include a visible call to action for users to immediately Like your page.
When advertising for Likes, remember that it’s not about getting the cheapest Likes, it’s about picking the right audience that’s interested in your page!
Bonus Tip: It’s very important to pick the right image to achieve great performances.
Want to engage your page fans? This Facebook Ad Type has the most space to show your beautiful pictures!
Pick the right image and you’ll be flooded with comments and Likes.
You could also insert a link in the text description of the post, but don’t expect too much traffic from it.
Video Advertising drives high audience engagement. It builds a strong connection, and even smaller companies can make simple videos to entertain and connect with their audience.
With the ability to re-target subsets of visitors based on how much of your video they watched, this ad type is perfect for creating stellar custom audiences to re-target with other ad types!
Specs:
- Ad copy text: 90 characters
- Aspect Ratios Supported: 16:9 (full landscape) to 9:16 (full portrait)
- File size: up to 4 GB max
- Video can be as long as 120 min, but most top-performing videos are 15-30 seconds
- Audio: Stereo AAC audio compression, 128kbps + preferred
This ad format is focused on page engagement. However, there is very little reason to use it instead of the Page Post Photo ad – pictures simply perform better.
If you can, avoid this type of format as it’ll likely deliver lower engagement.
Mobile App Ads are the perfect choice to drive more installs to your mobile app. This ad is displayed only on the Mobile Newsfeed. When users click the “Install” call to action, the App Store will immediately pop up. This delivers a great conversion rate.
When using this Facebook ad format, you’ll have many additional targeting options to fine-tune your audience. For example, you’ll be able to choose which iOS/Android version you want the user to have, or if you only want to target mobile devices or also tablets, and if you want to target only users connected to a WiFi network.
Specs:
- Recommended image size: 1,200 x 628 pixels
- Image ratio: 1.9:1
- Ad copy text: Up to 90 characters
- Your image may not include more than 20% text. See how much text is on your image
This ad unit allows you to drive users to your Facebook app and make people engage with it.
Since Facebook apps are not supported on mobile, you can only target either the Desktop Newsfeed or the right column.
Specs:
- Recommended image size: 1,200 x 628 pixels
- Image ratio: 1.9:1
- Ad copy text: Up to 90 characters
Last but not least (not at all!), you can also advertise your mobile app on Instagram. This makes perfect sense as Instagram users are using the app on mobile, meaning that they might be more interested in downloading additional mobile apps.
You can select both photo and video ads for your Instagram Mobile App Ads.
Specs:
- Image ratio: 1:1
- Image size: 1080 x 1080 pixels
- Minimum resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)
- Maximum resolution: 1936 x 1936 pixels
- Caption: Text only, 125 characters recommended
This ad type is perfect for brick-&-mortar store owners who want to attract more people to their stores.
Once your offer ad is live, any user who clicks on your ad and redeems the offer will receive an email containing the details and terms of use.
Specs:
- Recommended image size: 1,200 x 628 pixels
- Image ratio: 1.9:1
- Offer title: Up to 25 characters
- Ad copy text: Up to 90 characters
In order for you to be able to create an offer, your Facebook Page needs to have at least 50 Likes.
Another way to draw people’s attention to your store is by using the Local Awareness Ads. This ad type works best with Facebook’s location-based targeting, helping you to reach people who are currently near your store.
You can include different call to actions like “Call Now” and “Send Message” to allow people to contact you more easily.
Specs:
- Recommended image size: 1,200 x 628 pixels
- Image ratio: 1.9:1
- Text: 90 characters
- Headline: 25 characters
- News Feed description: 30 characters