How to Prepare Your E-commerce Site for Black Friday
Wednesday, 30 October 2024
A Focus on Website Health and Strategic Marketing With Black Friday around the corner, e-commerce sites will experience unprecedented levels of traffic and competition. When executed well, Black Friday can be a powerful revenue and customer marketing reach generator. However, if your website crashes or your checkout slows, it can mean the difference between record-breaking
- Published in Marketing Strategy, Marketing Tips, Online Marketing, SEO, Website Health
Create seasonal content to promote your brand
Wednesday, 03 April 2019
Seasonal content is essential when planning your content calendar as it makes use of the hype that already exists around a particular holiday or season; if used correctly, this could earn your brand annual customers. The aim is not to talk about the holiday season but incorporate your brand, making it relevant and create interest
- Published in Marketing Strategy