Create seasonal content to promote your brand
Wednesday, 03 April 2019
Seasonal content is essential when planning your content calendar as it makes use of the hype that already exists around a particular holiday or season; if used correctly, this could earn your brand annual customers. The aim is not to talk about the holiday season but incorporate your brand, making it relevant and create interest
- Published in Marketing Strategy
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Personal Search is trending more than you might realise.
Monday, 29 January 2018
Google’s VP. Marketing for the Americas, Lisa Gevelber recently stated “The sort of advice people once sought from friends, they now expect to get from their phones. Marketers who understand emerging search trends have the advantage”. The above quote relates to online users looking for more personal results in search. Furthermore, companies now have a
- Published in Marketing Strategy
Fine Tuning your campaigns with Mobile Ads
Thursday, 12 March 2015
Fine Tuning your campaigns with Mobile Ads Online search activity is moving from desktop to mobile: 69% of smartphone users search for product information on their mobile. 57% of smartphone users search for local information at least once a week. 37% of smartphone searches lead to a sale in a local business. 65% of consumer
- Published in Marketing Strategy, Mobile Marketing