Online search activity is moving from desktop to mobile:
of smartphone users search for product information on their mobile.
of smartphone users search for local information at least once a week.
of smartphone searches lead to a sale in a local business.
- 65% of consumer journeys begin with mobile search
- 61% are then continued on a desktop computer, and only 4% on a tablet.
- You need to ensure you can be seen on smaller screens.
Top Tips for Mobile ads:
Ensure that your ads are visible on the top positions of the mobile search results by increasing your bids.
of Internet users see only the top positions of the mobile search results.
Customize and optimize the landing page for mobile devices in order to improve the mobile experience.
of smartphone users expect websites to work just as well on mobile devices as on the desktop.