Fine Tuning your campaigns with Mobile Ads
Online search activity is moving from desktop to mobile:
69%
of smartphone users search for product information on their mobile.
57%
of smartphone users search for local information at least once a week.
37%
of smartphone searches lead to a sale in a local business.
- 65% of consumer journeys begin with mobile search
- 61% are then continued on a desktop computer, and only 4% on a tablet.
- You need to ensure you can be seen on smaller screens.
Top Tips for Mobile ads:
Ensure that your ads are visible on the top positions of the mobile search results by increasing your bids.
85%
of Internet users see only the top positions of the mobile search results.
Customize and optimize the landing page for mobile devices in order to improve the mobile experience.
70%
of smartphone users expect websites to work just as well on mobile devices as on the desktop.
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