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YouTube

Fine Tuning your campaigns with YouTube

Online video ads on YouTube has 24% higher ad recall factor than TV. The study shows higher impact even in case of skipped ads.

Ipsos Study

YouTube

Ipsos Study

  • 3 countries (FR, IT, ES)
  • 30 campaigns in different verticals (FMCG, Telco, Finance & Auto)
  • 30 000+ audience (exposed vs. control group)

TrueView:

YouTube-skip-1

TrueView:

skippable ad with precise targeting options

  • Targeting: Demo, Geo, Interests etc.
  • 100% Share of Voice 1 ad at the time
  • 1 ad for 4 screens (PC, tablet, smartphone and TV)

Performance based billing - only pay when viewed

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