There’s been a paradigm move in consumer actions forcing businesses to change how they market their products and services. The former ways of mass media are no longer a cost-effective approach to interact. Why? 97% of consumers rely on web resources to make shopping conclusions. Those resources include search engines and social media.
So how will your business get found on the internet? Search engines are the newest yellow pages and social media like Facebook, Twitter and YouTube are fastest growing advertising mediums.
Mobile “mini” websites fall under a new and very innovative way to capture leads and draw the market to your business. Ensuring that your company has a mobile friendly website can speak for itself. Search engines such as google now have sepcified search results for mobile users. South Africa as a country has a very low internet access population but now with the use of mobile browsing the numbers are on the increase as South Africans start searching via mobile.
Capturing your market from a mobile phone as I said leads to a great impression but gives the user a feel of reliablity, professionalism and security. It would be best explained as a “cherry on top” for a business at this point. Mobile users are able to bring your business into discussion points around talking points so let your mobile website market take your company where you least expected it to go.
Social Media integration with Mobile phones suggests “Stop advertising and begin communicating!”