Full-Service PR Agency
owner-managed and run
TRANSFORM MARKETING
Full-service public relations (PR) agency that is owner-managed and run, offering a collective 40 years’ experience in a broad range of b2b and b2c industries both in South Africa and abroad. We’re passionate about working with brands that are doing incredible things to transform the lives of ordinary people for the better. We’re highly strategic in how solutions for clients are structured, placing significant emphasis on quality research/insight to understand the dynamics at play that impact how stakeholders would engage with a client’s organisation. The agency is established and trustworthy, having worked with several market-leading brands in South Africa and abroad. We offer competitively-priced local and global PR services, particularly able to support South African brands expanding into the UK/Western Europe or vice versa.
COST EFFECTIVE
Far more cost-effective that traditional advertising as far as raising brand awareness is concerned.
CREDIBILITY
it builds credibility in a brand by positioning it through third-party (media and influencer) endorsement, as well as allowing company executives to articulate the brand’s thinking (thought-leadership) on topical issues of the day, and it builds brand reputational value in the event of a crisis.
IMPROVES SEO
Online PR favourably impacts/builds SEO value through the placement of publicity on highly-ranked domains/news websites; its content can be repurposed for social media consumption.
BRAND AWARENESS
Shout out your brand. Consistently expose your unique brand to as many interested users as possible across all social communication networks. We will help you keep the message fresh and exciting to avoid viewer apathy.
WEBSITE LINKS & CONVERSIONS
Unlike high-level brand awareness campaigns with long-term goals, website conversion campaigns are aimed at encouraging users to click on ads that convert to your website. We will help you create focused conversion ads that are strategically placed.
LEAD GENERATION
Lead generation campaigns, such as those offered by Facebook, identify and cultivate potential customers by giving you access to their email addresses. Interested users gain access to your campaign without having to leave the Facebook platform. This makes it super-easy to capture potential leads.
PAGE LIKES OR FOLLOWS
Users who “like” your page are more likely to see your organic content when you post it. As a valued added benefit, the more followers or likes you have, the more trust is gained by online users.
ENGAGEMENT
Regular posting on social media will reveal that some content performs better than others. SiteMeUp will assist you with post engagement campaign posting to drive more engagement on individual posts to expand its organic reach.
SOCIAL MEDIA MARKETING
File types
Formats: GIF, JPG, PNG
Max. size: 150KB
*Animated ads (GIF) Animation length and speed:
- Animation length must be 30 seconds or shorter
- Animations can be looped, but the animations must stop after 30 seconds
- Animated GIF ads must be slower than 5 FPS
Ad Sizes:
| Square and rectangle | |
| 200 × 200 | Small square (Popular) |
| 240 × 400 | Vertical rectangle |
| 250 × 250 | Square (Popular) |
| 250 × 360 | Triple widescreen |
| 300 × 250 | Inline rectangle (Popular) |
| 336 × 280 | Large rectangle (Popular) |
| 580 × 400 | Netboard |
| Skyscraper | |
| 120 × 600 | Skyscraper (Popular) |
| 160 × 600 | Wide skyscraper (Popular) |
| 300 × 600 | Half-page ad (Popular) |
| 300 × 1050 | Portrait |
| Leaderboard | |
| 468 × 60 | Banner (Popular) |
| 728 × 90 | Leaderboard (Popular) |
| 930 × 180 | Top banner |
| 970 × 90 | Large leaderboard (Popular) |
| 970 × 250 | Billboard |
| 980 × 120 | Panorama |
| Mobile | |
| 300 × 50 | Mobile banner |
| 320 × 50 | Mobile banner |
| 320 × 100 | Large mobile banner (Popular) |