YouTube Video Campaign Types
Campaigns are focused on a few main objectives:
- Brand awareness/consideration
- Downloads of apps or tools
- Website traffic
These common goals each have their own subtype goals, networks and ad formats relative to your selections and desired outcomes.
Specific goals, like integrating e-commerce and Google Shopping only really work using the in-stream ad format.
Meanwhile, goals for brand awareness, digital downloads or website traffic are more versatile.