WooCommerce & Online Store Infrastructure
Specialised infrastructure for online stores, from product feed management to multi-store synchronisation, custom plugin development to Merchant Center integration.
Discuss Your ProjectTechnologies We Work With
Google Merchant Center, Facebook Catalog, and marketplace feed setup and optimisation.
Synchronise products, inventory, and orders across multiple WooCommerce stores using our WooSync Hub platform.
Bespoke WooCommerce functionality when standard plugins don't cut it.
E-commerce technology is where small misconfigurations compound into real revenue loss. A missing GTIN disapproves a product. A broken sync hides inventory. A delayed feed kills a Shopping campaign before it warms up. We focus on the infrastructure layer underneath your store, the part most teams find out about only when something breaks.
WooCommerce is our primary specialism. We architect stores for performance and reliability at scale, from variable products and complex tax setups through to subscriptions, memberships, and multi-currency. Where WooCommerce ends and bespoke functionality begins, our team writes the plugins to bridge the gap. We've shipped six production plugins across client stores and we maintain them under proper version control with staging environments for safe rollout.
A clean product feed is the foundation of every paid channel. We build and maintain feeds for Google Merchant Center, Facebook Catalog, Bing Shopping, TikTok, and marketplace platforms, each tailored to the destination's schema. Custom fields, brand and GTIN enrichment, currency conversion, and category mapping are all handled in the feed pipeline, not the source store.
Daily monitoring catches disapprovals before they bleed into campaign performance, and our team remediates issues directly at the product data layer.
Operating more than one WooCommerce store quickly becomes a coordination problem, products, prices, stock, and orders all need to stay aligned. WooSync Hub is our proprietary platform for exactly that. It connects multiple stores into a single control plane, with configurable field mapping, staged products awaiting review, scheduled sync jobs, and full activity logging. It's been battle-tested at over 200,000 SKUs and is included as part of multi-store implementation engagements.
E-commerce technology often runs alongside Custom Development for bespoke features, WordPress Security & Management for store protection, and Managed Operations for ongoing platform care. For high-traffic stores it pairs naturally with Managed WordPress Hosting.
Review current e-commerce setup and identify requirements
Design the technical solution and integrations
Develop, configure, and integrate systems
Test, refine, and ensure performance at scale
We specialise in WooCommerce but also handle Shopify integrations and custom headless commerce solutions.
Yes, our WooSync Hub platform handles multi-store synchronisation with field mapping, staged products, and sync job management.
We design our e-commerce infrastructure to accommodate growth. During our initial assessment, we'll review your catalog size and performance requirements to ensure the solution scales with your business.
Yes, we've built 6 production plugins and regularly develop custom extensions for specific business requirements.
Yes, from initial setup to fixing disapproved products, feed optimisation, and ongoing management.
We monitor your feeds daily, alert on disapprovals, and remediate at the source, fixing the underlying product data in WooCommerce rather than masking it in the feed. That keeps your catalogue clean across every channel.
Yes. We've integrated WooCommerce with Sage, Xero, QuickBooks, and a number of bespoke ERPs. Order, inventory, and customer data can sync in either direction depending on your workflow.