Built In-House
Proprietary Technology Platforms
When off-the-shelf doesn't cut it, we build our own. These tools power our operations and are available to clients.
Six platforms built and maintained in-house. Each one started as an internal tool to solve a problem we kept running into on client work, agency operations, social reporting, content approvals, campaign generation, multi-store sync, content production. Each grew into a product we now deploy for clients alongside our services.
Because we own the codebases, we can extend them, integrate them directly with the platforms we manage for you, and ship features when client needs require them. The tools below are listed with who they're for and how they slot into a typical engagement.
AgencyFlow
Operations & CRM platform
A complete operations hub designed for agencies, managing the full lifecycle from lead to delivery.
- Lead management & qualification
- Proposal builder with templates
- Project tracking & milestones
- Pipeline visualisation
- Team utilisation metrics
- AI-powered assistance
Social Pulse Insights
Reporting & AI analytics dashboard
Turn raw social media data into actionable intelligence with AI-powered analysis and visual reporting.
- Multi-platform CSV import
- Visual report generation
- AI-powered insights & recommendations
- Campaign performance tracking
- Period comparison
SocialMeUp
Content approval workflow system
Streamlined content review and approval between agencies and clients with full visibility.
- Post creation & scheduling
- Client approval workflows
- Status tracking (Pending/Approved/Changes Requested)
- Calendar view
- Multi-client management
AdForge
Campaign intelligence platform
AI-powered campaign generation, from website scanning to fully structured Google Ads campaigns.
- Website scanning & brand analysis
- Automatic keyword research
- Google Ads campaign generation
- Competitor intelligence
- Brand voice detection
WooSync Hub
E-commerce product synchronisation
Enterprise-grade product synchronisation across multiple WooCommerce stores with full control.
- Multi-store connections
- Field mapping
- Staged products for review
- Scheduled sync jobs
- Activity logging
- Tested at 200k+ SKUs
Gramm-AI
Content production suite
A writing and content toolkit that combines grammar analysis, AI image generation, and document processing.
- Grammar & style analysis
- AI image generation for blogs
- Document processing
- Publication-ready output
Technical Capabilities
Every platform above is built by the same team that handles client-facing custom development. If your business needs a tool that doesn't exist, whether that's a niche WooCommerce extension, an internal admin dashboard, or an integration between two systems that refuse to talk to each other, we can build it on the same engineering foundation.
How the tools integrate with client services
AgencyFlow runs as the project workspace for retained clients, proposals, tickets, milestones, and account communication all live there. Social Pulse Insights feeds into monthly reporting for marketing operations clients. SocialMeUp powers the approval workflow for social-managed accounts. AdForge accelerates campaign setup on advertising engagements. WooSync Hub is included in multi-store e-commerce implementations. Gramm-AI supports content production where copy and imagery are part of the scope.
The tools aren't sold separately, they're operational layers that make our service delivery faster, more transparent, and more accurate. Clients on retained engagements get access automatically.
For businesses that want one of the platforms outside of a service engagement, for example agencies adopting AgencyFlow for their own operations, or store owners deploying WooSync Hub independently, direct licensing is available on request.