Integration Ecosystem
Platform Integration Ecosystem
We connect and operate the full stack of digital platforms. Configured correctly, tracking accurately, working together.
Modern marketing and e-commerce rely on dozens of platforms, analytics, ad networks, product feeds, email systems, CRMs, dashboards, search consoles. Each platform is useful on its own. The competitive advantage shows up when they're integrated into a single ecosystem where data flows automatically, attribution is consistent, and the people using the numbers can trust them.
Below is the core ecosystem we configure, integrate, and operate for clients. Each category links to the service it most closely belongs to, so you can move directly from "we use this platform" to "this is the team that will run it for us".
Analytics & Tracking
End-to-end analytics infrastructure, from tag management to executive dashboards. We ensure every interaction is tracked, measured, and actionable.
Platforms
- Google Analytics 4
- Google Tag Manager
- Looker Studio
Use Cases
- Conversion tracking
- Custom event setup
- Cross-domain tracking
- E-commerce analytics
Advertising Platforms
Campaign infrastructure across search, social, and display. We configure platforms, set up tracking, and build reporting dashboards.
Platforms
Use Cases
- Conversion tracking setup
- Audience configuration
- Feed-based campaigns
- Cross-platform reporting
Commerce & Local
Product feed management, local listings, and Merchant Center optimisation. We get your products visible across Google and Bing.
Platforms
- Google Merchant Center
- Google Business Profile
- Bing Places
Email & Automation
Email platform integration, automation workflows, and template management. We connect your email marketing to your broader technology stack.
Platforms
- Mailchimp
- Sender
- BeePro
Website & E-Commerce
WordPress and WooCommerce development, custom plugins, multi-store synchronisation, and performance optimisation.
Platforms
- WordPress
- WooCommerce
- Custom Plugins
Use Cases
- WooCommerce development
- Custom plugin builds
- Multi-store sync
- Performance optimisation
SEO & Intelligence
Search engine optimisation tools, rank tracking, and competitive intelligence. We integrate SEO data into your reporting ecosystem.
Platforms
- Moz
- Ahrefs
- Search Console
Use Cases
- Rank tracking
- Competitor analysis
- Technical SEO audits
- Search Console integration
How the ecosystem works together
- Analytics→
- Attribution→
- Advertising→
- Commerce→
- Email Automation→
- Unified Dashboard
The value of an integrated stack is compounding. Analytics feeds attribution, attribution feeds advertising decisions, advertising drives commerce, commerce data feeds email automation, and the whole loop reports back through a single dashboard. When platforms are integrated correctly, every channel gets sharper because each one has access to better data. When they're not, you end up with five different sources of truth and a marketing team that spends more time reconciling numbers than acting on them. We build the connective tissue that turns the second scenario into the first.
The categories above aren't a fixed menu, they're the most common groupings we work with. If your business depends on a niche platform that doesn't appear here, the integration approach is the same: review the API surface, design the data contract, build the connector, and ship it under proper monitoring. Most platforms we've worked with for the first time become a repeatable capability shortly after.
Can't see your platform? We probably work with it.
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